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Digital Experiences That Rise Above

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Photo by Thirdman on Pexels

ABIM Data & Reports Webpage Redesign | Content Strategy & UX

Enhanced ABIM’s Data and Reports landing page by writing original copy, adding new visual components, and improving information architecture:

https://www.abim.org/about/data-and-reports/

Built dedicated subpages for Quality Agendas, assessment pass rates, candidate certification data, resident and fellow workforce data, and annual diplomate reports to improve navigation, content discoverability, and user experience.

MOC Webpage Redesign Case Study | ABIM

Restructured ABIM’s MOC credit webpage to clarify eligibility, credit claims, and annual faculty attestations:

https://www.abim.org/program-directors-administrators/moc-credit-for-program-directors-and-faculty/

Added visual web components, clearer content sections, submission deadlines, and direct links to forms, FAQs, and administrative resources.

Skills: Content Strategy · Information Architecture · UX Writing · Web Content Management
Xfinity •

Best Android Phones For Seniors

Researched and developed an SEO-driven content piece for Xfinity Mobile to help older adults and their families make informed smartphone purchasing decisions while supporting business growth.

Conducted audience and product research to identify relevant search intent, evaluate key smartphone features, and address consumer questions around accessibility, usability, battery life, and safety. Applied SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) principles to structure content for discoverability across traditional search engines and emerging AI-powered search experiences.

Aligned audience needs with Xfinity Mobile’s product offerings and commercial objectives, creating useful, search-focused content designed to attract qualified organic traffic, support purchase consideration, and drive potential mobile device sales.
Prevail InfoWorks •

The rollout and readout of Alzheimer drugs is one of the biggest biotech trends that is shaping 2023.

This is a social media post that I researched and wrote for Prevail Infoworks:

The accelerated approval of lecanemab, branded as Leqembi, signaled a hopeful development for the treatment of Alzheimer’s disease. What else do you think is on the horizon for Alzheimer’s disease treatment?

“Beta amyloid directed antibodies have become one of the most controversial drug classes in recent history,” said Fady Riad, CEO of the consulting firm Centurion Life Sciences. “The approval of Aduhelm in 2021 led to significant scrutiny with regards to the efficacy and safety profiles of this drug and its entire class.”

#Alzheimersdisease #biotech #Alzheimers hashtag#Alzheimerstreatment

https://lnkd.in/evUdeFEs
Penn Medicine by Ashley Barrow •

The Leading Voices of The Radcomp Trial

An article I researched and wrote while an SEO Content Specialist at Penn Medicine:

Patients may have more power than they think when it comes to cancer treatment options. A breakthrough clinical trial studying the side effects and outcomes of proton therapy and photon therapy in non-metastatic breast cancer patients is ongoing until November 2022. Sponsored by the Abramson Cancer Center at Penn Medicine, the Radiotherapy Comparative Effectiveness (RadComp) research study intends on drawing in 1,278 patients and is patient-powered.
AAA Club Alliance - The Extra Mile - •

12 Super Bowl Food Ideas

An article I researched and wrote while a Web Content Editor at AAA Club Alliance: Make this year’s Super Bowl menu sweet, salty, spicy, and extra savory with these game day recipes that will not leave anyone hungry at your party.

Food, family, friends, and fun define any football fanatic and we’re here to put an emphasis on food. Whether you’re planning on cozying up with a significant other to enjoy the game, tuning in with coworkers, or making it a bonding experience with friends and family, we have a recipe that will make the occasion special and festive for everyone.

There are several Super Bowl recipes to choose from, so put on your favorite football jersey and get cooking!
Xfinity •

The Best Android Phones For Kids & Teens: The Ultimate Guide

Researched and developed an SEO-driven article targeting Android phones for Kids and Teens by applying SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) to improve content discoverability and support Xfinity Mobile’s business goals.

Analyzed consumer needs and Android device features to create audience-focused content addressing parental controls, safety, battery life, and usability. Aligned search intent with product recommendations to attract organic traffic, guide purchasing decisions, and support conversions.
Prevail Infoworks •

The future of cancer is now.

This is a social media post I researched and wrote: Six CAR-T cell therapies are now approved in the US, and cell therapy’s impact on cancer care is growing at a rapid pace. One of the next goals in cell therapy is to improve efficiency by reprograming patients’ cells in vivo – that is, inside their own bodies. How do you think the evolution of CAR-T cell therapy is impacting lives and medicine as we know it? “The promise of changing the ability of a cell to alter the course of disease with a simple injection is very exciting and helped tremendously by efforts and success of the Covid-19 mRNA vaccines.”

#celltherapies #CARtcelltherapy #mRNA #bioscience

Pieces of the Puzzle to Recovery – Longform Storytelling

Every day more than 130 people die in the United States from an overdose. The opioid crisis is a public health crisis and a national emergency. Massachusetts ranked among the top ten states with the highest rates of drug overdose deaths involving opioids.

Massachusetts is considering legalizing “safe injection” sites, a controversial proposal to allow addicts to safely use drugs while encouraging them to quit. But interviews of some people who have recovered from addiction, people who are still in recovery, and family members who have lost someone to addiction suggest there is no one silver bullet.

Dating, (App)lied – #EmersonDataViz

Dating is becoming more of an online venture, not an act of randomness or fate. Young people are taking relationships into their own hands and creating those connections with a simple click or swipe.

Julie Spira, an online dating expert and America’s top online dating expert says, “Online dating is becoming the number one way to date and meet because everyone is attached to their mobile phones. They check their emails and their texts all the time, so dating apps make it a lot easier to meet people."

*While working in a group with three other colleagues I was responsible for interviewing the two dating experts for this story.

Movie Review: “Beautiful Boy,” One True Story of Addiction | WEBN

The drama shows the raw moments of addiction between a teenage boy and the rest of his family. “Beautiful Boy” is based on a true story about Nic Sheff and his father David Sheff, we learn about the ongoing cycle of addiction.

Timothee Chalamet plays Nic and Steve Carell plays his introverted father. Throughout the film, Nic’s father tries to understand his son’s addiction which started with Nic smoking weed, which led to him trying coke, then heroin and eventually he became addicted to meth.

Movie Review: “Beautiful Boy,” One True Story of Addiction | WEBN

The drama shows the raw moments of addiction between a teenage boy and the rest of his family. “Beautiful Boy” is based on a true story about Nic Sheff and his father David Sheff, we learn about the ongoing cycle of addiction.

Timothee Chalamet plays Nic and Steve Carell plays his introverted father. Throughout the film, Nic’s father tries to understand his son’s addiction which started with Nic smoking weed, which led to him trying coke, then heroin and eventually he became addicted to meth.

Prevail InfoWorks is proud to be the full service Clinical Research Organization for BriaCell Therapeutics Corp.'s upcoming pivotal study.

Expected to commence in 2023, the advanced metastatic breast cancer study will be utilizing Prevail’s clinical site coordination, project management, clinical monitoring and pharmacovigilance (safety management) services, and proprietary integrated real-time data analytics platform, The Single Interface®, for clinical support and real-time data analysis.

Please take a look at the below press release, as picked up by Bloomberg: https://lnkd.in/evYWNU6q

#Briacell #clinicaltrials #CRO #cancer #oncology #Prevail
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Photo by Thirdman on Pexels

ABIM Data & Reports Webpage Redesign | Content Strategy & UX

Enhanced ABIM’s Data and Reports landing page by writing original copy, adding new visual components, and improving information architecture:

https://www.abim.org/about/data-and-reports/

Built dedicated subpages for Quality Agendas, assessment pass rates, candidate certification data, resident and fellow workforce data, and annual diplomate reports to improve navigation, content discoverability, and user experience.

MOC Webpage Redesign Case Study | ABIM

Restructured ABIM’s MOC credit webpage to clarify eligibility, credit claims, and annual faculty attestations:

https://www.abim.org/program-directors-administrators/moc-credit-for-program-directors-and-faculty/

Added visual web components, clearer content sections, submission deadlines, and direct links to forms, FAQs, and administrative resources.

Skills: Content Strategy · Information Architecture · UX Writing · Web Content Management
Xfinity •

Best Android Phones For Seniors

Researched and developed an SEO-driven content piece for Xfinity Mobile to help older adults and their families make informed smartphone purchasing decisions while supporting business growth.

Conducted audience and product research to identify relevant search intent, evaluate key smartphone features, and address consumer questions around accessibility, usability, battery life, and safety. Applied SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) principles to structure content for discoverability across traditional search engines and emerging AI-powered search experiences.

Aligned audience needs with Xfinity Mobile’s product offerings and commercial objectives, creating useful, search-focused content designed to attract qualified organic traffic, support purchase consideration, and drive potential mobile device sales.
Prevail InfoWorks •

The rollout and readout of Alzheimer drugs is one of the biggest biotech trends that is shaping 2023.

This is a social media post that I researched and wrote for Prevail Infoworks:

The accelerated approval of lecanemab, branded as Leqembi, signaled a hopeful development for the treatment of Alzheimer’s disease. What else do you think is on the horizon for Alzheimer’s disease treatment?

“Beta amyloid directed antibodies have become one of the most controversial drug classes in recent history,” said Fady Riad, CEO of the consulting firm Centurion Life Sciences. “The approval of Aduhelm in 2021 led to significant scrutiny with regards to the efficacy and safety profiles of this drug and its entire class.”

#Alzheimersdisease #biotech #Alzheimers hashtag#Alzheimerstreatment

https://lnkd.in/evUdeFEs
Penn Medicine by Ashley Barrow •

The Leading Voices of The Radcomp Trial

An article I researched and wrote while an SEO Content Specialist at Penn Medicine:

Patients may have more power than they think when it comes to cancer treatment options. A breakthrough clinical trial studying the side effects and outcomes of proton therapy and photon therapy in non-metastatic breast cancer patients is ongoing until November 2022. Sponsored by the Abramson Cancer Center at Penn Medicine, the Radiotherapy Comparative Effectiveness (RadComp) research study intends on drawing in 1,278 patients and is patient-powered.
AAA Club Alliance - The Extra Mile - •

12 Super Bowl Food Ideas

An article I researched and wrote while a Web Content Editor at AAA Club Alliance: Make this year’s Super Bowl menu sweet, salty, spicy, and extra savory with these game day recipes that will not leave anyone hungry at your party.

Food, family, friends, and fun define any football fanatic and we’re here to put an emphasis on food. Whether you’re planning on cozying up with a significant other to enjoy the game, tuning in with coworkers, or making it a bonding experience with friends and family, we have a recipe that will make the occasion special and festive for everyone.

There are several Super Bowl recipes to choose from, so put on your favorite football jersey and get cooking!
Xfinity •

The Best Android Phones For Kids & Teens: The Ultimate Guide

Researched and developed an SEO-driven article targeting Android phones for Kids and Teens by applying SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) to improve content discoverability and support Xfinity Mobile’s business goals.

Analyzed consumer needs and Android device features to create audience-focused content addressing parental controls, safety, battery life, and usability. Aligned search intent with product recommendations to attract organic traffic, guide purchasing decisions, and support conversions.
Prevail Infoworks •

The future of cancer is now.

This is a social media post I researched and wrote: Six CAR-T cell therapies are now approved in the US, and cell therapy’s impact on cancer care is growing at a rapid pace. One of the next goals in cell therapy is to improve efficiency by reprograming patients’ cells in vivo – that is, inside their own bodies. How do you think the evolution of CAR-T cell therapy is impacting lives and medicine as we know it? “The promise of changing the ability of a cell to alter the course of disease with a simple injection is very exciting and helped tremendously by efforts and success of the Covid-19 mRNA vaccines.”

#celltherapies #CARtcelltherapy #mRNA #bioscience

Pieces of the Puzzle to Recovery – Longform Storytelling

Every day more than 130 people die in the United States from an overdose. The opioid crisis is a public health crisis and a national emergency. Massachusetts ranked among the top ten states with the highest rates of drug overdose deaths involving opioids.

Massachusetts is considering legalizing “safe injection” sites, a controversial proposal to allow addicts to safely use drugs while encouraging them to quit. But interviews of some people who have recovered from addiction, people who are still in recovery, and family members who have lost someone to addiction suggest there is no one silver bullet.

Dating, (App)lied – #EmersonDataViz

Dating is becoming more of an online venture, not an act of randomness or fate. Young people are taking relationships into their own hands and creating those connections with a simple click or swipe.

Julie Spira, an online dating expert and America’s top online dating expert says, “Online dating is becoming the number one way to date and meet because everyone is attached to their mobile phones. They check their emails and their texts all the time, so dating apps make it a lot easier to meet people."

*While working in a group with three other colleagues I was responsible for interviewing the two dating experts for this story.

Movie Review: “Beautiful Boy,” One True Story of Addiction | WEBN

The drama shows the raw moments of addiction between a teenage boy and the rest of his family. “Beautiful Boy” is based on a true story about Nic Sheff and his father David Sheff, we learn about the ongoing cycle of addiction.

Timothee Chalamet plays Nic and Steve Carell plays his introverted father. Throughout the film, Nic’s father tries to understand his son’s addiction which started with Nic smoking weed, which led to him trying coke, then heroin and eventually he became addicted to meth.

Movie Review: “Beautiful Boy,” One True Story of Addiction | WEBN

The drama shows the raw moments of addiction between a teenage boy and the rest of his family. “Beautiful Boy” is based on a true story about Nic Sheff and his father David Sheff, we learn about the ongoing cycle of addiction.

Timothee Chalamet plays Nic and Steve Carell plays his introverted father. Throughout the film, Nic’s father tries to understand his son’s addiction which started with Nic smoking weed, which led to him trying coke, then heroin and eventually he became addicted to meth.

Prevail InfoWorks is proud to be the full service Clinical Research Organization for BriaCell Therapeutics Corp.'s upcoming pivotal study.

Expected to commence in 2023, the advanced metastatic breast cancer study will be utilizing Prevail’s clinical site coordination, project management, clinical monitoring and pharmacovigilance (safety management) services, and proprietary integrated real-time data analytics platform, The Single Interface®, for clinical support and real-time data analysis.

Please take a look at the below press release, as picked up by Bloomberg: https://lnkd.in/evYWNU6q

#Briacell #clinicaltrials #CRO #cancer #oncology #Prevail
Load More